Since 20 June, active ETFs from Nordea Asset Management are tradable on Xetra. We spoke with Christophe Girondel, Deputy CEO at Nordea Asset Management about the new listing on Xetra.

Many asset managers are launching active ETFs. What made you decide to enter the space?

We’re not chasing a trend — we’re answering client demand. Investors who already trust our BetaPlus strategies for their consistent alpha and controlled risk have been asking for the same approach in an ETF format. This launch is a direct response to that demand. Bringing BetaPlus to ETF format now offers our clients the same approach that has delivered proven results for 15 years with the flexibility and tradability of an ETF.

How do you intend to compete with established ETF providers?

An important distinction is that we are offering active ETFs, we’re not competing in the passive ETF space. BetaPlus ETFs are active, rules-based strategies that have consistently generated alpha through a disciplined, quantitative process — a very different proposition from traditional index replication. In the active enhanced segment, we offer both scale and a long-term performance track record, giving us a strong competitive edge.

What sets NAM’s ETFs apart in an already well-developed market?

We know that investors have a lot of choice within the ETF space, but not all ETFs are the same. Many of the well-established ETFs are passive, while NAM’s ETFs are active. And while we are new in the ETF space, the BetaPlus strategies inside these ETFs are far from new. With 15 years of live results and a track record trusted by institutional and discretionary clients alike, our BetaPlus strategies stand apart for their consistency, risk control, and repeatability. The proprietary multi-factor model behind them offers a rare blend of discipline, scale, and reliability — and now we are offering it in the ETF form that increasingly clients expect.